In the fall of 2003, Julie Cronkright founded Jade with a desire to create a charming boutique where clients could find that perfect item of clothing, accessory, or gift. Since then, Jade has occupied 2,400 square feet in a 100-year-old building alongside the Rogue River. In keeping with the appeal of downtown Rockford’s shopping district, Jade’s vintage-design building features exposed brick, a 25-foot vaulted wood ceiling with chandelier lighting, a wrought iron gate, a spiral staircase, a terrace overlooking the river, an early 1900s fireplace mantle, and custom made furniture and fixtures.

For more than 20 years, Julie has infused the fashion trends of New York, Los Angeles, and other fashion meccas to her clients in West Michigan. She has garnered national attention for her ‘style eye’ and has won several awards including Top Women Owned Business in West Michigan and Best Boutique by On the Town. Julie was also featured as a Forty under 40 Business Leader.

Jade has become a destination boutique, located in the heart of Rockford’s bustling downtown shopping district. In addition to Jade, Julie invests in the Downtown Rockford shopping district through the purchase and renovation of other commercial buildings, which have drawn other great businesses into Rockford.

Julie lives within walking distance of her store with her husband and two boys. She is incredibly grateful for the opportunity to do what she loves each day.